apphouse.asia | Augmented Reality (AR)
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SERVICES . AUGMENTED REALITY (AR)

We specialise in Augmented Reality (AR) and Computer Vision, the field within AI that understands sight. Harnessing these technologies allows us to bridge the physical and the digital, pushing the boundaries of visual search and user experience.

 

Augmented Reality
AR enhances (or augments) what we see by overlaying digital content onto the real world. It’s becoming an integral part of the technology landscape, set to disrupt every industry. Right now, it already enhances how we live, work, play, socialise and shop.

Augmented reality everyday
Augmented reality (AR) promises to enhance the way we live, work, play, socialize and shop. Consumers now switch between the real and digital worlds constantly and expect brands to cater for this. Augmented reality marketing is a powerful tool to achieve this, it lets you communicate at key moments drawing consumers in by offering value rather than pushing out content indiscriminately. Finally and crucially augmented reality advertising provides data and insights about how your audience is engaging with and using your product.

AR in Retail
Augmented reality gives you the best of both worlds. It combines the things we love about shopping online — personalization, ratings and reviews — and the great aspects of being in an actual shop — having a rummage and the thrill of a chance find. Meanwhile, at home it can feel like the products are there with you.

CPG/FMCG
AR lets you transform your product or packaging into a media channel. Meaning you can communicate with your audience at key moments with relevant, contextual and always on messages. Drive sales with product info, reviews and virtual try-ons at moments of consideration and purchase. And drive usage and loyalty with an enhanced experience at the point of consumption

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